Ski resorts are inherently seasonal, since we can only ski when there is snow! During these times, the vast majority of the group’s trade is made.
Branäsgruppen’s outgoing IT infrastructure was based on VMWare’s ESXi solution, supported by technicians skilled in managing on-premises solutions, from Opsio. The ski window is usually between December and April each year, meaning 5 months of extremely high traffic to the Branäsgruppen’s websites and online applications. They use their IT estate to host their websites and information, including webcam images from the slopes. These resources are heavily relied upon, and so need to be reliable. Scaling of the web front-ends, middleware, and most challenging of all, back-end databases needed to be done manually, and in response to demand. This meant that before a scaling event, performance of the group’s IT estate would drop below the high standards set by the business. Connected to the issue of scale, was a problem of deploying new software to the now fragmented virtual server estate. Technicians would need to bring the whole environment down to be able to update the software deployed across the VMWare estate.A new solution to the problem of flexibility needed to be found, which is where Opsio helped.
Opsio understands that serverless technology is a game changer, and so deployed AWS Aurora serverless as the back-end database solution. This enables the back-office processes to scale across availability zones, and across as much compute and storage resource as required. Not only does this solve the scalability issue being felt so keenly by the client, but improves the availability of service and durability of their business-critical data, which was another key requirement.
Branäsgruppen measure the success of the AWS deployment project by the customer engagement they receive from their online presence, andsatisfaction feedback they receive from their customers. Uptime of the web applications has improved, and so has latency for those clients who are actively engaging with the applications. Since studies show that a more responsive web application experience manifests in higher conversion rates, this was of key importance to Branäsgruppen, and we are pleased to be able to report a 40% improvement in average page responsiveness.
Branäsgruppen one of the largest ski resort groups in Sweden, and has a prestigious brand to uphold. Since taking over the resort in 2004, the group has strengthened the business, and increased visitor numbers to 15,000 riders per day at peak times.Their ski packages are renowned for their quality and reliability, meaning their online presence has to match their corporate image.